SEO & AI Search Fast Lane #1: Actual GEO vs Repackaged Blackhat Tactics

Has the death of SEO finally arrived? It certainly isn’t the first time such declarations have been made. Make no mistake, Large Language Models (LLMs) have completely transformed the way people search. But does that warrant a complete transformation of your search visibility strategy?

In this session, we look back on how Google has clamped down on spam since the turn of the millennium, how those same tactics are being repackaged as Generative Engine Optimisation (GEO), and what it actually takes to stay top of mind in the AI search era.

Webinar summary:

• Looking back on every time SEO was declared ‘dead’ and how those lessons apply today.
• Whether GEO is just SEO, something in between, or completely different altogether.
• Meaningful SEO and GEO fixes you can start working on today.

Programme Overview

This programme is designed to help freelancers and small business owners who wish to draw more attention to their online presence but are confused by all the jargon and conflicting information surrounding Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).

Over the course of five webinar sessions spread across five months, attendees will learn how to maintain a healthy website, identify and target keywords, track their results, and ultimately walk away with their very own organic lead funnel. We will also be discussing how to avoid common pitfalls that can potentially cost small enterprises precious time and money.

To get the most out of this course, we strongly encourage attendees to sign up for the package deal to gain access to complimentary consultations and discussion groups. At the same time, we understand that there are entrepreneurs out there with varying degrees of understanding about our subject matter. All registrants will receive access to recordings of the webinar sessions they sign up for.

Package Deal Discount

Purchase the entire five session webinar series package (worth $370) for just $140 to enjoy a complimentary 1:1 consultation session and 5 months of Freelancer Nation Lite membership until December 2026.